Fractional Design Lead · People-First

Design leadership,
built around
your designers.

Your designers deserve someone in their corner. I work with Series A and B companies to help design teams grow — structured mentorship, real feedback, and a clear path forward for every designer on your team.

Is this for you? Book a free intro call →

What working together feels like

"She doesn't just review your work — she changes how you think about it. I came out of every session with more clarity about what I was making and why."

1:1 mentorship Design critique Career direction Feedback frameworks

Is this for you?

You'll recognise your team in these signals.

001 You have 1–4 designers and no dedicated design manager or head of design
002 Design reports to a CPO, VP Product, or founder who's stretched thin
003 Your designers are capable, but you sense they're not reaching their potential
004 You've had unexpected attrition, or designers telling you they don't feel supported
005 You want to retain and grow your design team without a full-time leadership hire yet

Your designers are capable.
But are they growing?

At Series A and B, design teams often work hard and ship well — but without someone focused on their development, they plateau.

The CPO is busy. No one is giving structured feedback, building career paths, or helping designers level up. Quietly, they stop feeling challenged and eventually, they leave. I come in as a fractional design lead focused specifically on designer growth.

Book a free intro call

Built for teams.
Designed for growth.

A small number of engagements at a time, so every team gets my full attention and care.

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Weekly 1:1s with each designer

Growth-focused conversations to build skills, confidence, and direction. Each designer gets consistent attention and a development arc.

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Feedback frameworks & design critique

Building team habits around constructive critique so quality improves over time — without me needing to be in every room.

⊞

Quarterly growth reviews

Translating company goals into individual designer development plans. Each designer knows where they're going and what "good" looks like for them.

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Leadership coaching

Coaching CPOs and PMs on how to work with, communicate to, and retain designers — because the relationship at the top shapes everything below.

About me

I'm a senior designer with nine years of experience across fintech and AI, and a background in cognitive psychology that shapes everything about how I work with people and teams.

Over the last several years I've been mentoring designers independently — from career changers finding their first role to senior designers navigating a plateau. Seeing those people land jobs, grow in confidence, and find their direction is what convinced me to formalise this as a service.

I think about design systemically: why people get stuck, what actually builds confidence, and how team dynamics shape individual performance.

Curious whether this could work for your team? I offer a free 30-minute call to explore it — no strings attached.

Years across fintech & AI

Psych.

Background in cognitive psychology

1:1

People-first approach to every engagement

Small

Few clients at a time, always

Design leadership,built aroundyour designers.

Is this for you?

Your designers are capable.But are they growing?

Built for teams.Designed for growth.